Supply chain World Volume 9 Issue 11 Lee Protheroe.pdf | Page 69

Abercrombie & Fitch Co . goes on . “ Parcel carriers were capping volume , while there were also pockets of capacity that we could go after . GMT helped us optimize our carrier allocations in order to hit our delivery objectives . Consequently , we were able to pivot to regional carriers earlier than many other retailers , and secure capacity ahead of time . That allowed us to diversify at a greater pace than the rest of the market .”

With the closure of physical stores for a period of time in early 2020 , the shift of consumers spending online is an industrywide phenomenon . As Larry notes , e-commerce sat at approximately a third of Abercrombie ’ s revenue pre-pandemic . Now , it accounts for around half – with the potential to rise yet further .
“ I don ’ t think anybody really knows how e-commerce penetration will change over
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