At the moment , one of the biggest areas of exploration for Abercrombie is digitization . “ We live in a digital world , and our target customers have grown up in that world ,” Larry reflects . “ So , we need to lean into that . From a supply chain perspective , we ’ re always trying to improve visibility , upstream and downstream , using that information to make faster , better decisions . That means trying to create a digital twin for every physical movement in the supply chain and capturing external signals – such as public health data – that can shape our decision-making .
“ Likewise , we need to consider how to utilize data in a more meaningful way to improve the customer experience and drive efficiency ,” Larry explains . “ Again , that ’ s about leveraging our partnerships with those who are great at what they do . In this instance , we partnered with Green Mountain Technologies ( GMT ) to craft our final mile delivery strategy , and then optimize it from a service and cost standpoint .
“ To apply that to our current climate , we saw during the pandemic how everybody shifted from bricks to clicks , which then placed extreme pressure on final-mile capacity ,” Larry
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