Indeed , ultimately , at the center of everything is the customer . Its focus on supporting its healthcare customer is the foundation upon which the company innovates and invests – and both ensure its success . Tanja points out , that even its research and development processes are built around customers and patients .
Collective effort
“ We have adopted an approach that is centered on the customer ,” she explains . “ Therefore , we see this as a kind of customer-centric innovation . In this process , organizations focus on creating solutions based on a deep understanding of their customers – their business challenges , their work needs , and their concerns about patient safety .
“ If you are part of a company that prioritizes the customer experience and enduser wellbeing , then the best way to deliver innovation that matters is to address both customer and patient challenges ,” Tanja continues . “ Consequently , we have focused new product development around improving patient outcomes , and product functionality for healthcare professionals .”
One key period of time during which that focus really came to light was during the pandemic . Since Cardinal Health ’ s International Medical Products and Distribution business
76