Home to a number of iconic brands , fashion retailer Abercrombie & Fitch Co . is optimizing its supply chain operations in order to deliver a future-fit shopping experience
Abercrombie & Fitch Co . Executive Vice President of Supply ( Abercrombie ) has gone Chain at Abercrombie . “ One of the through many chapters things that sets our family of brands during its 130-year history . apart is that we ’ re rooted in purpose . The iconic high-street fashion retailer was founded in 1892 as an outdoor specialty retailer , carrying high-quality camping , fishing , and hunting gear , and is proud to have outfitted famous names , including Theodore Roosevelt , John F . Kennedy , and Amelia Earhart . Fastforward to the present
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day , and it ’ s evolved into a global omnichannel retailer , operating a total of five brands : its namesake Abercrombie & Fitch , along with Hollister , Gilly Hicks , Social Tourist , and abercrombie kids .
But not everything changes . Then , as now , Abercrombie prides itself on two commitments : to quality , and to its customers . “ We honor our lineage ,” says Larry Grischow ,
One of the things that sets our family of brands apart is
“ that we ’ re rooted in purpose .
We ’ re there for our customers , on their journeys to being and becoming who they are throughout their various life stages .” It ’ s a mindset that will ring true for those familiar with Abercrombie ’ s brands . Hollister , for instance , targeted towards teenagers across the globe , promotes the concept of an ‘ endless summer ’.
“ Another key is that we know our customers , and know them deeply ,” Larry adds . “ At every touchpoint throughout their shopping journey , we make it about them . We meet them where they are , know how they want to shop , how they want their products delivered , returned , and more .”
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