Supply chain World Volume 9 Issue 11 Lee Protheroe.pdf | Page 62

twelve-pack cradles for metal fabrication . As for welding supplies , we distribute filler metals for all types of fabrication , welding consumables , plasma consumables , abrasives , safety supplies , welding machines and various industrial supplies from a variety of leading brands , as part of an inventory that ’ s regularly refreshed in line with customer demand .”

Much of AWG ’ s success comes down to an ethic of continuous improvement . “ Our most recent investment includes the introduction of smartphones , as an alternative to handheld scanners ,” Stuart explains . “ With this comes the additional customer service benefit of being able to provide emailed invoices at the time of delivery , as well as accept electronic signatures . We ’ ve also been implementing delivery and route optimization to reduce our miles driven while improving our delivery service .”
Amid a volatile time for the energy sector , these investments have proved key . “ Fuel has been and continues to be a challenge for our industry because our distribution model is predicated on delivering to
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