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Lime
Ride green
Having surpassed one billion rides, Lime’ s in-house hardware model is the secret to success
Once you’ ve spotted the distinct shade of lime green on the street corners of cities around the world, you can’ t unsee it. Whether outside London tube stations, leaning against railings in Paris, or lining the streets of Portland, Lime is a name – and a color – synonymous with transformative urban micromobility. This bright green hardware represents one of the fastest shifts in urban transportation as we move toward lighter, electric, and fun transport.
Founded in 2017, Lime has quickly grown into the largest global shared micromobility provider, operating a fleet of internetconnected vehicles in approximately 230 cities across 29 countries on five continents. Lime offers a convenient way to manage transportation in large urban environments, allowing people to access, unlock, and rent electric scooters and bikes using their smartphones. However, unlike other electric micromobility brands, Lime doesn’ t source off-the-shelf hardware but instead designs, develops, and manufactures its own vehicles through close manufacturing and ODM partnerships. John Jacobson, Chief Supply Chain Officer, joins us to elaborate on Lime’ s growth journey and why this model stands out from competitors. scw-mag. com 29