_________________________________________________________________________________________________________ Smeg UK
to implement systems that will improve operating efficiencies across the business and enhanced engagement with our group headquarters, Smeg UK is aiming to deliver a record year of trading.
“ We’ re excited about work underway internally to implement a streamlined approach across our operating systems to elevate key focus areas within the business and overall enhance our customer engagement, consumer journey and after sales services to a new level,” he adds.“ After launching a new e-commerce website with Shopify integration for the domestic market a few months ago, we’ re also planning to launch a dedicated B2B site for other areas of the business this year. This will be a brand-new site with multiple functionalities to enhance the trade order processing journey. This B2B website will give added value to our customer and provide a platform to host many additional touch points and functions for our valued trade customers.”
It’ s clear that sustainable growth is a key target for Smeg, but the company is equally passionate about keeping customers at the heart of this growth.“ Over the last 12 years at Smeg, I’ ve seen great growth and development in all areas of both the UK and global business,” Phil concludes.“ Personally, I would like to see the Smeg Professional UK division breakthrough into eight-digit turnover, to align with the wider UK businesses ambitions for continued and consistent growth.” ■
www. smeguk. com www. smeg-professional. co. uk www. lapavoni. com www. smeg-instruments. co. uk
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