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“ Whilst Smeg might be better known for it’ s beautiful, colorful, and retro designs, this only scratches the surface of what we offer as a brand. Our technologies, premium build quality and range depth ensures a solution for all domestic and professional environments. In the professional division, our newly adopted strapline,‘ The Beauty of Performance’, perfectly encompasses our brand identity, homing in on the beauty of design not just being about aesthetics but the importance being focused on the quality of performance being delivered by premium internal components. The rebranding also includes our bright orange theme, which we launched last year in the UK along with the Pura range. This vibrant color scheme has been well received, giving our brand image a distinctive and modern look that stands out across showrooms and advertising. We believe this fresh visual identity not only reflects our commitment to innovation but also reinforces our premium image with customers.”
Looking ahead
Despite both the domestic retail and commercial catering equipment sectors reporting flat or declining trends in 2025, Smeg UK’ s professional division experienced its best year ever, with significant doubledigit growth.“ For 2026,” Phil shares,“ we are looking to build on our successes across all hospitality sectors and product groups. With investments in strategic areas and plans
... I would like to see the Smeg Professional UK division breakthrough into eight-digit turnover, to align with the wider UK businesses ambitions for continued and consistent growth
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