_______________________________________________________________________________________ The
Feel Good Group
to create a business model using much lower property and investment costs .”
Despite concerns from his family members , Adam took a leap of faith and opened his first store in Dublin , Ireland , in 1990 . “ My mother ran our first store with no prior retail experience but an empathetic , customer-centric approach , which made me realize the importance of great customer service ,” he reflects . “ We quickly experienced a strong appetite among customers , and we developed the business from there .
“ The Tanning Shop has evolved significantly over the last 30 years or so . The original site in Dublin , for instance , was 300 square feet with three vertical tanning units and one member of staff , but the new Scunthorpe shop is 2500 square feet with ten units , convenient parking , and seven members of staff . We ’ re committed to responsible tanning and over 34 years , we ’ ve built trust in the brand to help customers tan safely and professionally . We offer responsible tanning sessions , which discuss the customer ’ s skin type and appropriate exposure level to promote moderate , healthy tanning .
“ There are constant regulatory changes in this industry at both national and international levels , such as underage regulation and licensing conditions , so we must adapt our machines or operations accordingly ,” he explains . “ The biggest regulatory change was the implementation of 0.3 compliance in 2007 , which restricted operators and retailers to only provide equipment where the output mimicked that of the midday sun in the Mediterranean .
“ This means that today , there is little or no difference between sunbed technology and the spectrum of light you naturally expose your body to . It also changed the narrative from faster tanning being best to slow , moderate tanning that eliminates any risk of erythema . Considering 0.3 compliance , typically only ten percent of our units are vertical to cater to customers who prefer to relax during a slower , safer tanning session .
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