Supply Chain World Volume 11, Issue 4 August 2024 | Page 60

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Through its leading tanning retail chain , The Tanning Shop , The Feel Good Group is shaping the future of safe and responsible tanning in the UK . Established in 1990 , The Tanning Shop is the UK ’ s largest tanning chain with more than 100 stores providing safe and professional tanning solutions .

Adam Mooney , Executive Chairman and Managing Director . “ The genesis of the business is very simple ; I happened to come across an innovation , a vertical tanning machine , while working in an entirely different industry . I had never used sun beds myself , but the abiltiy to tan while standing up intrigued me . From a business perspective , vertical sunbeds consume less footprint than traditional beds , allowing a smaller store to serve the same number of customers as a larger one with horizontal beds . This sparked a prosperous opportunity
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