PRS Guitars ______________________________________________________________________________________________________
ERP system introduces many more planning parameters . It features a data entry and item maintenance screen that allows for hierarchical structuring of these parameters and an understanding of how they interrelate . Most importantly , it empowers us to extract and enter information from and into the system more effectively . Alongside that , we have conducted extensive management training across all departments focusing on ensuring the accuracy of the dates put into the system and working closely with the sales team . This has become particularly crucial for us following the boom we experienced during the pandemic as more people began learning to play guitar in lockdown . Consequently , we faced a huge backlog of orders , but the pace has started to right size now . Although we still have a significant backlog , our customers , mainly stores , dealers , and distributors , have asked
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us to stagger their shipments . This allows us to align the delivery dates with their preferences to avoid overwhelming their warehouses with merchandise .
“ Additionally , we have begun using Pacejet to streamline our shipping processes . Previously , our shippers had to log into UPS , FedEx , and other carrier systems individually to determine the pricing and shipping methods for each product . Meanwhile , Pacejet links our ERP system with carrier companies , importing all the necessary data and providing us with the available rates for each shipment . As a result , nobody needs to perform dual data entry tasks , which has an important positive impact on our business ,” Meghan enlightens .
Enhancing capabilities
As the company is actively working on its five-year strategic plan , Meghan unveils what it entails . “ Our primary focus will be on expanding into different price points in the guitar and amplifier markets . That includes diversifying our selection of pedals , too . We already have offices in Japan , England , and Rotterdam as well as a 3PL entity in Canada . As we continue to grow , we will be exploring how we can best serve our customers and the markets by continuing to work with key partners and developing new strategies . Lastly , on the planning side , we will seek new vendors and manufacturing facilities , collaborating to enhance our collective capabilities ,” she concludes .
By exploring new price points and product offerings , PRS is well-positioned to fulfill its five-year plan and amplify its dominance in the guitar industry for years to come . ■
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