Supply Chain World Volume 11, Issue 1 | Page 101

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Our primary focus will be on expanding into different price points in the guitar and amplifier markets . That includes diversifying our selection of pedals , too
of our Maryland instruments . Our SE guitars are manufactured in Asia and brought into our factory where they are inspected before being distributed . Additionally , we have a product line called the S2 Series , featuring American made guitars at a mid-tiered price point . We further diversified by offering amplifiers and bolt-on neck electrics . While most of our guitars are set neck , with the neck and body assembled in the woodshop , the manufacturing process is different for our bolt-on neck guitars . To make these
guitars , the neck and body are run separately until the final assembly stage , where the two parts are bolted on together . Some products in that category include our John Mayer Silver Sky and our Dustie Waring DW CE Floyd signature models . We also operate our exclusive Private Stock custom shop , the pinnacle of our product line . Lastly , we provide a selection of pedals and accessories as well as merch like PRS Guitars mugs and t-shirts ,” Meghan elaborates .
Streamlined shipping processes
To streamline its operations , PRS Guitars has adopted new technologies and techniques to facilitate supply chain management . “ In 2018 , we implemented a newer ERP ( Enterprise Resource Planning ) system . Prior to that , we relied on outdated software with convoluted commands and data extraction processes . On the planning side , there were only seven planning parameters that could be loaded per item . In contrast , our new
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