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Composites
While we are a manufacturing company by nature , we view ourselves through a sales and marketing lens
“ The intense focus , collaboration , and discipline that occurred during the critical supply chain disruption stage has continued to reap benefits for our organization , even as the major supply chain issues have subsided ,” she adds .
Strong alliances
Brad Walsh , Vice President of Display , Industry , and Transport Sales at 3A Composites – Americas , agrees : “ The volatility of the last few years highlighted the critical need for alignment between all business functions : sales , finance , operations , and procurement . This need was the genesis for a newly developed sales and operations planning process , which was implemented across all our core facilities .
“ While we are a manufacturing company by nature , we view ourselves through a sales and marketing lens ,” Brad continues . “ The commercial teams set and drive the strategic direction of the company and therefore , it is imperative to have a strong alliance between sales and procurement to enable secure supply partnerships that support our strategies and expectations .”
With a newly implemented centralized system , 3A Composites – Americas is moving forward with renewed confidence in its ability to enhance internal operations while delivering product excellence . “ We will continue to expand our manufacturing capabilities across North America , with a focus on increasing capacity and extending our product range across both new and existing market sectors ,” Kay concludes . ■
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