“ Finally , we have our staples category , which are ingredients and enhancers , and shelf-stable meals and sides ,” he goes on . “ This portion of the business is all about keeping brands available , profitable , and serving consumers according to their evolving needs . It is always imperative to identify and match changing trends : ten percent of turnover comes from innovation and delivering products that directly respond to market analysis . It is a core component of our strategy ,” asserts Ale .
Beneath the brands , however , is a rigorous supply chain strategy and program that keeps the wheels turning at Conagra . Without it , particularly in these current times of geopolitical and economic turmoil , names like Slim Jim and Birds Eye might not be available on grocery store shelves .
To prevent that , Ale spearheads a robust supply chain division that focuses on building from a strong base with an experienced and capable team to ultimately drive gross margin and customer service through an aggressive end-to-end productivity agenda . According to Ale , investments in people , assets , and technology make that happen .
Driving forward with an agile and resilient end-to-end supply chain is part of Conagra ’ s ambition
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