Lubrizol has always invested in technology but has increased its investments over the past few years . “ Currently , our focus is to improve the user adoption of standard processes within the systems we have implemented ,” Arul states . “ As new employees come in , we are also focused on training them on best practices and tools . We have been adding some capabilities in the area of process data mining . This helps us to understand process adoption and to diagnose deviations from the happy path .
“ We are also prioritizing digitalization efforts within supply chain and procurement . We see great opportunities across the spectrum , but especially in areas such as master data , to further improve accuracy and efficiency . Another area of investment and focus is market insights , especially understanding our raw materials and the key factors that impact them . We are constantly upgrading our market insight capabilities and sources .
“ We have invested in a modern eCommerce platform that is integrated with our ERP system ; this allows customers from anywhere in the world to place orders with us , any day of the week ,” Arul notes . “ Another focus area is electronic connectivity , specifically with our partners in the logistics arena . Our modern transportation management solution connects with our logistics partners for improved visibility , efficiency , and the timely update of key transportation information . Shipment visibility is critical . It plays a big part in our perceived reliability and the overall customer experience . We are investing in a best-in-class , real-time transportation visibility tool to track our shipments globally . This is very exciting for us .”
This investment extends to production facilities and associated technologies . “ We are modernizing our warehouses , including leveraging automation where it makes sense ,”
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