Supply Chain World Volume 13 Issue 4 August 2026 | Page 29

_________________________________________________________________________________________ St John Ambulance
a patient doesn’ t receive defibrillation, their chances of survival diminish by ten percent. It’ s really important to get there and give them the treatment needed as quickly as possible. This product is about putting the power in the hands of responders so they can react instantly.”
Small enough to fit in a pocket and weighing around 700 grams, the unique HEART Pocket AED, sold exclusively by St John Ambulance in the UK, is already being carried by the charity’ s cycle responders. Interest has followed from sectors including emergency services, transport operators, sports venues, and housing developers.
From idea to reality
Bringing the innovative product to market required contributions from across the organization.“ This isn’ t a single department that can take the credit. Our governance team, commercial sales team, supply chain team, and equipment management team all played a huge part in bringing the product to market. It’ s a collaborative sourcing exercise within St John Ambulance.”
We want to make sure that customers get the products they need when they need them
Getting a product to market is one thing but keeping it on shelves is another. Like many organizations in healthcare and medical equipment, St John Ambulance faces inflationary pressures, geopolitical disruptions, and shifting supplier conditions. Rather than treating those factors as isolated problems, procurement keeps its focus on continuity.“ We want to make sure that customers get the products they need when they need them, and that pricing is secured so we don’ t have to force
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