__________________________________________________________________________________________________ Mellors Group
significantly over the 20-odd years we have been there, and the city now has its own large-scale attractions such as Dubai Parks and Resorts. We have always tried to stay within the leisure industry while actively seeking alternative options and new markets,” James states.
Mellors’ UK theme parks operate mainly from March through to October, while its businesses across West Asia run from October through to April, effectively covering the winter season. Winter Wonderlands then come into effect in November and December, bridging the gap further.“ While our family entertainment centres add another dimension to that, as they operate all year round, they still have their peaks and quieter periods,” he concludes.“ We have always tried to maintain a model where something is operating in summer and something in winter, which keeps the cash flow turning throughout the year.” ■
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