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“ My long-term vision is to build strong, integrated global supply-chain partnerships,” she adds.“ Ashcroft has a strong international footprint, and we are continuing to strengthen supply-chain capabilities across our global divisions. I look forward to advancing our Integrated Business Planning( IBP) process so we can achieve a truly enterprise-wide view of the business and its global operations. We are well positioned and firmly on the path to fully mature IBP capabilities within the next three to five years.”
John concludes:“ From a brand and marketing perspective, Ashcroft has a strong reputation for precision and protection. Customers in critical industries value risk mitigation, so reliability and brand reputation matter. With its longevity in the market, Ashcroft is a trusted resource that our customers can rely on. The marketing campaigns we generate reinforce this core theme and help our customers made confident decisions when it comes to the instrumentation they use for their mission-critical applications. We emphasize‘ educational resources’ and provide product documentation, data sheets, manuals, blog articles, videos, and more to help customers optimize performance.
“ The long-term vision is to transition from a primarily mechanical instrumentation legacy to a truly sensor and system instrumentation company – maintaining the reputation for reliability and quality, while embracing digital, connectivity, and new energy markets. The fact that Ashcroft calls itself‘ Measurement that moves the world forward’ signals this orientation. Over the next three to five years, Ashcroft should continue to be trusted resource for industrial measurement and control solutions. That means expanding our market knowledge, growing our customer base, and evolving
our product portfolio while staying true to our core principles. Growth is important, but it must be built on the same foundation that has sustained Ashcroft for over 170 years: safety, reliability, trust, and people who stand behind the products they deliver.” ■
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