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Eric explains.“ Building on these metrics, we created a four-step process: decided what we want to be good at, set a benchmark to hold ourselves accountable, built an action plan, and governed our action plan. As a team, we pride ourselves on manufacturing safely, quality, timely, and profitably, and we use the acronym SQTP to ensure we maintain a consistent approach.

“ I’ m passionate about safety, and one of my goals when I joined Purple was to reduce our Total Recordable Incident Rate( TRIR), a safety metric representing the number of work-related injuries per 100 full-time employees over a 12-month period. In 2021, our TRIR was six, but we’ ve improved that score by almost 90 percent to reach a score of 0.6, which is more than five times better than the mattress industry average of 3.3. However, my goal is to have everyone return home safely each day and we’ re continuing

to reduce our TRIR with a vision to have zero accidents.”

Turning to manufacturing, Eric shares how Purple is embracing automation.“ There are two main aspects in terms of our manufacturing process: creating our GelFlex Grid and assembling the products,” he says.“ The process of creating our GelFlex Grid is unique and complicated, but we’ ve added some automation to our overall operations, mainly around manual handling. We’ ve also implemented manufacturing execution systems and robotic extraction systems, and it’ s an exciting time as we continue to evolve our manufacturing capabilities.”

On the topic of investment, Eric reveals more details about the company’ s latest developments.“ Omnichannel businesses must adapt their services to each channel to manage varying expectations, but

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