Supply Chain World Volume 13 Issue 1 | Page 52

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ensure each concept is rigorously evaluated. Alongside new product developments, we constantly look for incremental improvements in the way we design, engineer, and manufacture. Whether it’ s adopting more efficient design tools, revising processes, standardizing product ranges across the group, or improving thermal, structural, or fire performance, we focus on every marginal gain that can give our products a competitive edge.
“ However, innovation isn’ t just about keeping up, but also predicting client needs to stay ahead of the curve. We do this by constantly monitoring advancements through long-term supplier and customer relationships, sharing expertise across the group, and investing in new tools including design automation technologies. This ensures that we remain at the forefront of our industry, delivering high quality products,
innovative, safe, and efficient solutions for our customers.
“ In terms of service, we work very closely with our customers to find out what matters to them and how we can improve services,” Tim says.“ Our aim is to make our customers’ lives simpler and to help them be more successful; if they win, we win, and if we are the easiest supplier to trade with, we also hope to take a greater share of their business. Lastly, sales generation is split between marketing and our sales teams, but no matter how good your sales and marketing teams are, their delivery is very much enhanced when they have a powerful value proposition supporting them.”
Recognizing that all customers have varying budgets and product requirements, Eldapoint has renewed its pricing strategy to
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