________________________________________________________________________________________________ Waste
Pro USA
$ 1.85 million in these rewards just in 2025.
We’ ve awarded more than $ 10 million to drivers and helpers, who have their own safety incentive, in the last twenty years. It’ s a great achievement for our drivers, and as a privately held company without the constraints of delivering revenue for shareholders, I’ d much rather spend money in this way and have our drivers return home safely each day.”
Prioritizing people
Safety is just one aspect of how Waste Pro prioritizes its people.“ Waste Pro has run the Co-Heart program, an in-house, DOT-certified CDL training and testing program, out of our facility in Sanford, Florida for ten years. That program has allowed more than 500 employees to earn their CDLs and advance their careers with us as drivers without taking on the prohibitive costs typically associated with CDL training and licensing.
After a couple of years of planning, we’ ve recently established our own technician training academy at our facility in Sanford,” Keith reveals.“ Our two highly skilled trainers conduct two-week programs that consist of both classroom time and practical skills, teaching new hires about our trucks through three key areas: preventive maintenance, brakes, and electrical. Both of these programs are not only a great way for us to cultivate the talent we need, but they’ re a good opportunity for personal development. Our people can then progress into B-level, A-level, or even master technicians further down the line through the technician training program, and they can progress from helpers to drivers through the Co-Heart program.”
As our conversation closes, Keith turns to what’ s next for Waste Pro.“ Our focus in terms of expansion is to create density in the areas in which we operate. Florida, for instance, is a saturated market, and we service around 18- to-20 percent of the state’ s total volume. We’ re booming in Louisiana, and we’ ve recently expanded into Lake Charles, Louisiana, which puts us at the furthest-west point of the state and borders Beaumont, Texas. Although we’ re operating trucks in Beaumont, we’ d like to establish our own Texas facility by the end of 2025 to consolidate our presence and continue growing in the region.”
It’ s clear to see why Waste Pro occupies a leading position in the garbage industry, and by focusing on continuous improvement and investing in its people, the business will inevitably continue to succeed.“ I’ d like to see Waste Pro hit $ 2 billion in revenue through a combination of organic growth and strategic acquisitions,” Keith concludes,“ but my main priority is to ensure we continue to operate safely and sustainably, delivering a distinguishable difference for our customers.” ■
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