Supply Chain World Volume 12 Issue 2 | Page 34

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Beyond the hype

Mahesh Veerina on how AI in the supply chain drives real business value

The buzz around Artificial Intelligence( AI) in the supply chain ecosystem isn’ t new, but we’ re finally at an inflection point where hype meets reality. Despite heavy investments, many organizations struggle to realize tangible returns from AI initiatives. A recent survey found that 69 percent of companies haven’ t seen high ROI on supply chain tech investments, yet Gartner predicts that by 2029, ten percent of global boards will use AI guidance to challenge executive decisions.

This gap between investment and outcome isn’ t surprising. While companies eagerly implement solutions marketed as‘ AI-powered,’ many fail to address fundamental challenges that prevent these tools from delivering value.
The perfect storm of supply chain complexity
Today’ s supply chains face unprecedented complexity. Global organizations spanning multiple countries and thousands of suppliers generate terabytes of data daily. This flood of information creates four critical challenges:
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