Supply Chain World Volume 12 Issue 1 | Page 55

Cover Story _______________________________________________________________________________________________________
Nonetheless , Ranheim was able to revamp its company structure , as Ørjan elaborates . “ As of today , we operate from three sites . Located in Trondheim , our main facility houses a paper mill and handles packaging production . A couple of years ago , we acquired a packaging manufacturing company with two sites , thereby bringing our total number of facilities to three . However , due to its lower production volumes , we are closing production at our recently acquired facilities in Ålesund and relocating its production to our main site in Trondheim . Instead of completely shutting the Ålesund facility , we are transforming it into a distribution center serving Norway ’ s west coast . This region is a major stronghold to reach our customer base , as the packaging materials and boxes we deliver are heavily used in the fishing and seafood industry , which is particularly prominent in the western part of Norway . By consolidating our distribution , logistics , and warehousing activities at the Ålesund site , we aim to strengthen our position in terms of distribution . Previously , our distribution was fragmented and difficult to follow up , as it was managed by multiple external warehouses and partners . In contrast ,
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