Supply Chain World Volume 11, Issue 6 December 2024 | Page 38

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stay one step ahead : “ For larger businesses , who may already have a successful inhouse logistics solution or even another 3PL , Warehow can offer quick and capitallight access to the increasingly important Marketplace sector .
“ Many of these businesses are highly successful but have legacy IT systems which make integrating numerous new channels potentially slow and costly . Equally challenging and costly can be the need to adapt existing D2C pick and pack operations to meet the nuanced requirements of numerous marketplace channels . When you add into the equation that marketplace sales volumes are notoriously hard to forecast accurately , and that any initial foray into marketplace selling by larger businesses and brands is often started as an extended trial , Warehow ’ s capital-light and quick to launch offering is an attractive and low risk proposition .
“ Sometimes bigger businesses also view marketplaces as a quick fix for clearance and excess inventory . This activity has less impact on their branded dot-com site , frees up warehouse space , drives cash , and , importantly , ensures their main brand website taxonomy isn ’ t diluted by out-ofseason clearance . A great example of this is the work we manage for River Island on eBay and Secret Sales .
“ For smaller and growing businesses our comprehensive integrations , various pricing models with a very transparent fee structure and post-sale payment plans , and B2B capabilities provide the ideal way to scale . Warehow also offers flexible courier options via our parcel aggregator , Parcel Hub . For many clients , having a choice between Yodel , Evri , Royal Mail and DPD is important , as it allows them to choose the right service for their brand . Many of our clients use more than one courier , dependent on basket value and merchandise type .
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