Supply Chain World Volume 11, Issue 5 October 2024 | Page 41

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Royal
Caribbean Group streamline internal operations . We ’ re a large global team with a responsibility to support a fleet of 68 ships across our brands , as well as our guests and crew , by leveraging our strategic network of thousands of suppliers . In recent years , the company has been constantly hitting new milestones in passenger numbers and by bringing new experiences and activities onboard .
“ The global supply chain plays a key role in the execution of these new activities and additional destinations , as many of these developments require us to source unique items from all around the world ,” he continues . “ We work shoulder-to-shoulder with the commercial teams to bring sourcing insights and category intelligence to collaborative discussions , allowing us to make informed decisions that keep us a step ahead of our guests ’ expectations . It ’ s easy for global supply chains to be reactive , but
we have a naturally curious mindset and lean into our supplier base to gain active insights into guest behavior and preferences .
“ It is our mission that guests come onboard our state-of-the-art ships and are delighted by everything that we have to offer without thinking about the backstage operations that ensure a seamless experience . Aside from welcoming millions of guests every year , we also service and care for thousands of crew members and deliver the equipment they need , when they need it .”
Remaining optimistic
Given the mass disruption and operational challenges threatening supply chains over recent years , James has a unique approach to such issues . “ One thing is constant in global supply chains – disruption ,” he states . “ There are always issues , whether it ’ s a shortage
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