Supply Chain World Volume 11, Issue 5 October 2024 | Page 36

Royal Caribbean Group _____________________________________________________________________________________

Over the course of 2024 , more than 30 million people are expected to choose a cruise for their perfect vacation . Promising to deliver exciting onboard activities and multiple locations with a variety of itineraries , cruise vacations offer guests a relaxing onboard experience , as they cruise overnight and simply wake up , ready to explore a new destination .

Offering the ultimate vacation with elevated experiences , Royal Caribbean Group delights millions of customers every year across its portfolio of industry-leading brands including Royal Caribbean , Celebrity Cruises ( Celebrity ), and Silversea , as well as its joint ventures with TUI Cruises and Hapag-Lloyd Cruises . With Icon of the Seas , currently the largest cruise ship in the world , in its fleet , the company prides itself on continuous innovation . Each successive class of its ships are architectural marvels that offer breath-taking entertainment , world-class accommodation , and myriad activities to suit all customers ’ requirements .
Royal Caribbean Group was established in 1968 by a hospitality entrepreneur and three Norwegian ship owners who set out to create a cruise line to sail the Caribbean . The company ’ s first ship set sail from Miami in 1970 , followed by two more ships in the next two years . The initial ship designs pioneered wide , open-air decks and round-cantilevered Viking Crown Lounges that made the company ’ s ships stand out .
As a complete organization and a global supply chain team , we ’ ve been hitting our stride , ensuring high-quality service across the board as we continue to grow . . .
Committed to innovation
Such industry innovation has remained constant throughout the company ’ s growth , from hotel , dining , and entertainment
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