Supply Chain World Volume 11, Issue 5 October 2024 | Page 104

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“ We work to our retailers ’ requirements , and our on-the-ground expertise is a critical asset for any brand considering outsourcing their fulfillment . In the US , for example , where we ’ re located close to the major commercial zones of Los Angeles and New York City , as well as our Midwest location near Indianapolis , we arrange the pick-up of client merchandise and operate strategic partnerships with certain retailers like Sephora and Ulta , where we collaborate to consolidate truck loads . By ensuring full loads on our trucks , we enhance our sustainability credentials and carriers want to work with us because they ’ re confident they ’ re going to get a dense load .”
Embracing technology
Capacity ’ s journey parallels the rapid technological advancement in the logistics sector . From early adoption of digital systems to cutting-edge AI solutions , the company has consistently stayed ahead of the curve . Thomas reflects : “ We started off providing warehouse management systems to allow operators to digitally scan products via a product barcode and move items between scanned locations , and later began handling EDI , which is how most major retailers transact with their vendors ; they send the purchase order through an electronic protocol and the customers receive various electronic documents .
“ We ’ ve seen increased demand for digital solutions over the last ten years or so , particularly as labor has become more expensive and companies look to adopt more techniques and technologies to save on labor or refocus labor on value-added tasks . We ’ ve created picking carts , for example , which can pick up to 300 orders in one go while scanning the product with high levels of accuracy . These items are then packed in accordance with the client ’ s requirements , combining highly skilled manual work with technology enabled efficiencies .
“ More recently , we ’ ve deployed AI and robotics to replace certain critical steps and alleviate repetitive tasks for our staff ,” he
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