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significant driver utilization efficiencies . More efficient transportation is not only beneficial for the environment but also the customer . We ’ re in the process of automating data collection to pull our different systems together to provide more integrated information . This approach reduces data silos and makes decision making much easier and quicker . Our customers are also benefiting from improved information by means of real time delivery notifications .”
Atlantic ’ s next steps
With a new paper mill launched recently , Atlantic is also updating aging infrastructure , as well as increasing production and delivering a superior product for customers . “ This is all tied up in investing for the future ,” Robert continues . “ With high-speed technology , we ’ re driving some costs out of the system , increasing production , and delivering quicker turnaround times for customers . These are ambitious steps in terms of reinvesting in the company . We ’ re not a low-cost solution because we ’ re not a cost-driven company , we ’ re customer driven . As such , we always need to be innovative while operating as efficiently as possible .
“ The company has grown to the extent that we need to integrate a companywide ERP system . So , we are embarking on implementing and installing corporate ERP that will unite the different companies and entities . Looking to the future , we ’ re hoping for more of the same in terms of continuing to reinvest in technology , cementing our customer first approach , and customer experience delivery . We want to maintain our market share and we ’ ll only achieve that by being a leader in the field ,” he concludes . “ The competition is getting a little more aware and involved , so we need to up
our game as well . We ’ ll strive to stay ahead by continuing to be a customer experience leader , uniting our brand to bring greater strength to our offering and driving greater market share in the US .” ■
www . atlantic . ca
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