Genpower _________________________________________________________________________________________________________
Founded by husband-and-wife team , Roland and Lisa Llewellin , in 2006 , Genpower is a family-owned business priding itself on offering quality power products at competitive prices , with prompt delivery . The business has grown significantly since its inception , now employing 140 staff across its HQ in Pembroke Dock , Wales , as well as its 3PL fulfilment center in Newport , a refurbishment center in Warrington , customer service team in Mauritius and sourcing and QC team in China .
Driven by acquisition and adding brands to its portfolio , 2024 is set to be Genpower ’ s biggest year , with a significant growth forecast . From its 120,000-square-foot headquarters in Pembroke Dock , and a new distribution center in Newport spanning 100,000 square feet , the business distributes to a network of national retailers , approved dealers , as well as direct-to-consumer ( D2C ) through its e-commerce channels and specialist online retailers .
As the sole UK importer for Hyundai Power Products , Genpower ’ s relationship with Hyundai dates to 2009 , when it became a sub agent for a small range of Hyundai generators . This relationship strengthened in the years that followed , with Genpower soon distributing Hyundai ’ s power tools , garden machinery , air compressors and light construction equipment in the UK and Ireland by 2015 .
Hit with the problems of Brexit and the unforeseen devaluation in GBP , Genpower focused on consolidating the business by adding more consumer products and growing its D2C channels . 2020 and 2021 saw further success , with a new range of garden machinery , industrial screw compressors , and 30 consumer DIY products added to its D2C offering . 2021 specifically was also a year of technological advancements , as new Hyundai and spare parts websites were launched , on top of a new , organization-wide ERP system .
Genpower ’ s next growth milestone came in 2023 , when it secured the worldwide
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