Supply Chain World Volume 11, Issue 1 | Page 120

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“ Our commitment to sustainability and continuous improvement is also at the forefront of our distribution strategy . We constantly evaluate and enhance our practices , leveraging advancement in technology , materials , and industry standards . We focus on streamlining the supply chain , reducing lead times , and enhancing overall efficiency .
“ A key aspect of our approach involves optimizing cargo movements from entry into the country , through the Vancouver port , and across Canada . We ’ ve also adopted the innovative concept of nesting our luggage , akin to Russian dolls , which eliminates unnecessary packaging as one box can serve for three pieces of luggage .”
Sustainability is just one of the ways in which Bentley exceeds customer expectations as part of its commitment to delivering exceptional service . “ We have a team of dedicated experts to accompany customers throughout their shopping journey , providing valuable insights and understanding of our diverse collections ,” Sonia explains . “ As we aim to build a robust brand identity , we must continue to successfully balance competitive pricing with exceptional value to connect with our customers on a deeper level .
“ Customers can find us in every province through our extensive network of 160 stores across Canada , as well as online through our e-commerce offering . We envision a global presence for Bentley in the future , for which 120