Supply Chain World Volume 10, Issue 4 Volume 10, Issue 4 | Page 89

___________________________________________________________________________________ Royal
Caribbean Group
Royal Caribbean Group launched in 2009 , weighs in at an eye-watering 225,282 tons with the capacity to carry over 5000 passengers . It was the single largest cruise ship the world had ever seen .
As it stands , Royal Caribbean Group has a fleet of 63 ships travelling to approximately 1000 worldwide destinations . It is the owner and operator of three awardwinning cruise brands : Royal Caribbean International , Celebrity Cruises , and Silversea Cruises , as well as being a 50 percent owner of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises .
“ Our fleet consists of everything from the world ’ s largest ships in the Royal Caribbean International brand to our smallest ship , Celebrity Xploration , which carries just 16 guests in the Galapagos Islands ,” James details .
“ Royal Caribbean International offers multi-generational-focused travel , while a more intimate and premium experience is available via the Celebrity Cruises brand . If one is after ultra-luxury and expedition cruising , then we have the Silversea brand .”
Sustainable cruising
The group ’ s fleets continue to grow across each of its global brands . In 2023 alone , for example , it will take delivery of Icon of the Seas , Celebrity Ascent , and Silver Nova .
“ Icon of the Seas is the culmination of more than 50 years of delivering memorable experiences ,” reveals James .
“ Silver Nova offers innovative design and allows guests to experience the world like never before , offering an immersive destination experience to our guests . She also boasts some of the industry ’ s most spacious accommodations .
“ What ’ s more , Silver Nova will be our most environmentally friendly ship yet , and thanks to her groundbreaking technological solutions , she will propel
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