KEEN Footwear _____________________________________________________________________________
line-up . “ After three years of research and development , we launched our WK400 walking shoe earlier this year ,” Hari details . “ It ’ s our first shoe designed specifically as equipment for walking .
“ Powered by our patent-pending KEEN . CURVE technology , the shoe creates the feeling of forward momentum , which we think makes walking more fun ,” he goes on . “ Fans love the rolling feeling ; we ’ ve had a great response from the press , too .”
KEEN has also incorporated unique proprietary technology for another highly anticipated launch : the Fort Wayne work boot . “ When it comes to helping our fans work better , we know we can always lend a hand ,” Hari reveals .
“ This product is a job site classic
work boot re-invented with modern design and protection . This carbonfiber-toe-capped boot features our proprietary KEEN . FUSION construction that fuses the upper to the sole for a longer-lasting bond without glues or solvents . It also features our lighter-weight outer sole , which is much more durable .” As Hari makes clear , though KEEN initially started as an outdoor footwear company , it has since grown into a broader brand that serves outdoor , performance , kids , lifestyle , and utility categories .
Hari is proud to inform us that KEEN is gaining a significant market share in each of these areas . In fact , he ’ s proud – period .
“ I ’ ve been with KEEN since 2009 ,” he smiles . “ As Chief Supply Chain
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