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Competitive edge

“ I want to stress that we really do care about our membership ,” asserts Andreas . “ As a leader in the organization , I often hear from the other senior managers , so I know what ’ s important to them and what really matters .

“ And it ’ s not necessarily the bottom line ,” he explains . “ Rather , it ’ s about securing better futures for our members .

That might be through education , for instance , as it ’ s not all about investing money into a certain bank account .

“ To make shrewd financial decisions , you need to learn about investments . It all begins with education .

“ By focusing on that , our members are setting themselves up for the future ,” he adds . “ So , that ’ s one way we set ourselves apart from a lot of other major financial institutions . We ’ re trying to be creative in our approach and focus on the longterm because that ’ s what is important .”

There ’ s no mistaking that for the average business and person in Canada , making ends meet is becoming more challenging . Studies show that 40 percent of all Canadians are experiencing significant levels of income instability , while record levels of debt are compounding issues further .

For Andreas , organizations like Coast Capital must continue to add and offer members value . In his words : “ We have to demonstrate constant value-add across our services . But that will often take a lot of time and effort , working with executives and showcasing to them what a true procurement system looks like . I ’ m really proud of our work in this area .”

This is necessary , Andreas explains , because there ’ s now more competition than ever . “ It ’ s in all industries , but particularly in the financial services sector ,” he says .

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