Sharing his story on how healthy eating helped to change his life , Co- Founder and Chief Operating Officer , Kevin McCray , explains how the concept behind the business was born : “ I struggled for years with a severe autoimmune disorder . Going from being happy and healthy to in-and-out of the hospital , unable to find a conventional form of medicine that helped me consistently , really threw my life off balance . This was until I discovered the power of clean eating . I switched to a diet rich in whole foods and avoided refined sugars . This helped me to reclaim my energy and my health , enabling me to live my best life again .” He continues : “ Seeing the difference that a clean diet made to my life , I was inspired to help others in a similar position , and that is where the idea for the business started .”
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