TIME TO
Mary Floate speaks to Keith Hausmann about leading the way to digital transformation
▲ Keith Hausmann
Digital transformation will be different for every organization . Generally speaking , however , it is the adoption and integration of digital technology into products , services or operations , resulting in fundamental changes to how businesses operate and how they deliver value to customers .
The goal of digital transformation is to increase value through innovation , invention , customer experience or
efficiency . It ’ s also a cultural change that requires organizations to continually challenge the status quo , to rethink old operating models , experiment more , and become more agile . While data analytics , technologies and software enable digital transformation , they do not drive the process : at the heart of its success , lies culture and leadership .
Here , Keith Hausmann , Chief Revenue Officer at procurement provider , Globality , shares his insight . “ The purpose of digital transformation is to render operations more autonomous , but in a way that is intuitive , insightful and smart . We need to view this technology as a consumer would . It should be on a par with what we use in our personal lives . While it needs to be appropriate for an organization ’ s procedures and policies , it must incite enthusiasm , add value , and enhance ways of working . It ’ s much more than applying a standard process across the board , it ’ s about making processes better , smarter and faster .
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