Fuel for growth
Why supply chain is the beating heart of any organization , according to Conagra Brands
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have been in the consumer goods industry for almost three decades ,” begins Alexandre ‘ Ale ’ Eboli , Executive Vice President and Chief Supply Chain Officer at Conagra . “ My career began back in my home country of Brazil , then Latin America and Europe , until I arrived in the US and joined Conagra . I have spent the last 27 years working and travelling across different geographies .
“ The beauty of Conagra is that we are a highly focused company in terms of our portfolio ,” he goes on . “ By concentrating on the North American market and consumer brands , we have created a strong sense of team spirit and commercial agility , allowing our employees to collaborate in an inventive way . We do things quickly , both in terms of connecting to customers as well as expanding and maintaining the brands they love .”
Conagra is the manufacturing force behind household brands such as Birds Eye , Slim Jim , Gardein , Duncan Hines , Healthy Choice , Earth Balance , Reddi-wip , and Orville Redenbacher ’ s – just to name a few . In the last 15 years , Conagra has made a concerted effort to modernize its portfolio , creating fresh products – and revitalizing iconic ones – to reflect the needs of customers and consumers alike .
In today ’ s highly competitive marketplace , it has never been more important to stay relevant and up-to-date with the latest trends . Consequently , as Ale details , the food giant has grown even bigger in stature , garnering substantial returns for its shareholders and investing back into the business and its portfolio of iconic brands .
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